New discoveries and new mysteries in “Saranythia Part 2 - The Varton”

The protagonists of the first part of “Saranythia” (sequel to “Amantarra”) return in this second part that leads us into the heart of the story. We had left them while they were slipping, despite themselves, in the middle of a battle between the daemons and the army of the Varton, now in “Saranythia Part 2: The Varton we find them in the hands of the latter, as they begin to discover the link between the planet where the portal led them and Amantarra’s sister, namely Saranythia. At the same time the figure of the “villain” of this story begins to emerge, which is hidden behind the strange name of Uzpanax.
Richard J. Galloway, as always, mixes elements of science fiction and an excellent world building with irony and mystery and, although this part is characterised by less action than the first, it does not fail to intrigue the reader, who soon finds themselves on the last page.
I also found the part in the Ja’liem forest very interesting and I continue to wonder how this part of the novel will be connected exactly with everything else.
I just have to wait for the next episode. In the meantime, I asked Richard to offer my blog’s readers a special insight on this new book, and he decided to let one of his characters, Commander Vartii, talk about himself.


The Commander - in his own words. 
“It’s not about winning or losing, it’s about removing the obstacle and moving onto the next objective. What the obstacle is, whoever it may be, is irrelevant. The same applies to whatever needs to be done to remove the obstacle. If it requires a death, then however regretful that may be, death will be the solution I apply. I’m Commander Vartii, by the way. I command the garrison here at Setergard, a former religious centre at the gateway to the Vale of Olrad. Ah, you’re wondering about what possible lessons life has taught me to make me so cold. You’ll understand that I don’t see this as a problem, others may see it that way, but in my position it’s an advantage. My authority here at Setergard is absolute. It was granted to me by the Saratarian order in the name of our god Saranythia. I was chosen for the role because of the very qualities I’ve just described. I like to believe that I’m fair minded but firm. I certainly don’t have a problem with discipline which I take as confirmation that my approach to command works.  A command that I’ve held for over eighty years, far longer than any other commander before me, and I might add, more successful. As a result, the townsfolk in Olrad refer to the warriors here as The Varton. But, I digress.

Life’s lessons. Well I suppose my journey to the position of commander started early. I must have been around eight years old when I learned that life really isn’t fair, and that the only person who was going look after my interests, was me. As you can see, I’m strong but physically quite small and slight, not really warrior material. When I was a child my stature was a major disadvantage, especially given the rough games we played. It’s around that age that we learn to block our thoughts to others. You can’t win any game if your opponents all know what your next move is. Of course at eight years old the older kids can easily bypass your attempts to block them. Things improve with time, but in these matters, practice does not always make perfect. Now I know what you’re thinking, the ever popular life lesson of older boys picking on me because they could, and that did happen, but there were only five of them, and they didn’t necessarily single me out, they were quite liberal with their attentions. No, the event that set me on the path to commander centred on a songbird.

In the town of Olrad where I grew up, life centred on the worship of Saranythia, and the word of the Red Friars of the Saratarian order was law. Now, long story short, my father had promised to buy me a caged songbird from the market and I’d gone into the house of worship to give thanks to Saranythia. While I was in there I overheard two Friars talking. They mentioned the name Amantarra and I thought it would be a good name for the bird I’d been promised. As I was leaving, one of the Friars asked what I’d been giving thanks for, so I told him and mentioned the name I’d chosen. Now I’d seen anger before, but this was different. His voice was controlled, and physically he didn’t touch me, but his thoughts hit me and knocked me off my feet. He told me that Amantarra was a sacred name known only to the Saratarian order and I should forget I’d heard it. Of course my father refused to buy the bird for me as a punishment for angering the Friar, but that unfair decision wasn’t what changed me. The powerful thoughts the Friar assailed me with caused me to instinctively throw up mental defences that normally take decades to learn. That wasn’t all, I struck out at the Friar with my mind in an attempt to stop the onslaught that threatened to overwhelm me. At that age my attack should have been ineffectual against a trained Friar, but it wasn’t, it worked and I managed to deflect his anger onto my father. The result of that, was no songbird.

It took me years to work out how I’d done it. All members of the Saratarian order, like the warriors I command, carry a blue orb in their abdomens. The orb links us to the power of Saranythia and confirms our commitment to her. As I’d thrown up my defences I sensed the power of the Friar’s orb, and through it I could sense the Friar. Instinctively, and it was pure instinct, what I’d done was to use the link and the orb’s power to deflect the Friar’s attention onto my father. It was the discovery of that ability changed me, because after, I found I could influence anyone. As a result, I never lost another game, or fight, and the three bullies who survived my revenge learnt to avoid me and the fear I could inject into their thoughts. To this day I regret the two deaths, they were after all only a couple of years older than me, still children, but I suppose some people just can’t cope with being shown their own nightmares.”



Raised amid the heavy industry of the north east of England on a diet of Star Trek, Doctor Who and fantasy novels, RICHARD J. GALLOWAY rebelled against his schools assumption that heavy industrial work would be his vocation. Having exhausted the only apparent option, the careers master would despair. “If you don’t want to work in the steelworks, where do you want to work?” His reply was always, “I don’t know.” The industry he finished up in would not materialise for another ten years. No wonder the master struggled. From school, via drawing office and architecture, eventually he found himself working with large computer systems.
Career aside, the thread that bound it all together has been fantasy. He has never lost his fascination with the imagery that a good story invokes. After all it had shown him worlds beyond this one, and possibilities beyond the steelworks. It continues to do so.
Richard still lives in the north east of England with his wife, family, and a large cat called Beano. The heavy industry has shrunk, but Richard’s world of fantasy has grown. He often wonders what advice he would have been given if the careers master had read the occasional bit of science fiction.

Richard’s first novel Amantarra was published in 2013, followed in 2017 and 2018 by the first two parts of its sequel SaranythiaThe Gates of Setergard and The Varton.

Visit Richard online at: www.richardjgalloway.co.uk
And follow him on Facebook and Twitter.


You can find more about Saranythia in this interview with Richard.

Rising Sun - Michael Crichton

***** Clash of cultures

In general I try to avoid reading Crichton’s books if I have seen the film taken from them. I prefer to leave them for last, when, alas, there won’t be others left. This time, however, I made an exception, also because it’s been so many years since I saw “Rising Sun” at the theatre. I didn’t exactly remember the plot and it was nice to rediscover it in the pages of this novel, even if some details came to my mind as I went on.
I must admit that during the reading I often found myself imagining Sean Connery and Wesley Snipes playing the main characters and it was a great feeling. It was like reliving that film, but in a much more diluted and in-depth way.
The story itself is about the murder of a young high-profile prostitute in a Los Angeles skyscraper belonging to a large Japanese company, which took place at the same time with an important party that involved many famous people (some real ones, who are mentioned by the author, even if they are never seen in a scene). The game of deception, the technological element and the succession of events (the story takes place in two days) full of twists and turns make this novel a fast read, despite its length. But what makes it even more interesting is all that in the film, for obvious reasons of time, could only be mentioned: the technological war between the US and Japan in the 90s. Crichton, mixing reality and fantasy, makes us learn more about Japanese industrial practices and the culture of the rising sun. He does so in particular through the character of Connor, an experienced policeman with a love-hate relationship with Japan, made of understanding and respect for its rules despite this does not correspond to a total acceptance or even approval of the same, who leads the protagonist, Smith, in a difficult case that everyone, for one reason or another, wants to close as soon as possible. This is the death of a woman of “no importance”, as defined by the Japanese characters, but that somehow is able to upset many other lives, perhaps even Smith’s.
What I also found very interesting is the technical aspects concerning the tampering of surveillance videos, even though now, with direct recording on files, it appears obsolete.
Overall, in this novel, as usual, Michael Crichton manages to combine a page-turning plot with valuable insights, able to leave a mark well beyond the time dedicated to reading.


Rising Sun on Amazon.

Gunpowder Moon - David Pedreira

**** Conspiracy on the Moon

Before reading a novel, it’s spontaneous to look at the cover and, based on the image and the possible slogan, get a vague idea of ​​the plot. And it’s nice that at least in part this idea is respected, otherwise there is the risk of running into something that you didn’t want to read at all. Too bad that what the cover of “Gunpowder Moon” suggests has nothing to do with the content of the book. You can see the helmet of a space suit with a hole on the visor, while the suit of another astronaut is visible in the reflection, all in a lunar environment. Furthermore, the slogan refers to an elusive “first murder on the Moon”.
If you expect to “see” (with the eyes of your mind) within the novel the villain shooting off and therefore killing someone in a lunar landscape, you will be disappointed. Someone is actually killed, but nobody shoots them. And the same word “murder” used in the slogan suggests something much more personal than a malicious explosion that causes the death of a character due to exposure to vacuum. For the latter situation the most appropriate word is attack. The fact that behind all this there is a conspiracy whose purpose is to unleash a war in our satellite highlights how the murder is a marginal topic within the novel, to say the least.
The problem with these marketing choices by publishers (and in this case we’re talking about Harper Collins) is that they attract the wrong readers and repel the right ones.
“Gunpowder Moon” is actually a hard science fiction novel with military and political implications, set in a fairly pessimistic (almost post-apocalyptic) future. There is some excellent action scene, like the one that makes up the climax of the novel. The scientific part related to the Moon is quite accurate (with the necessary licences) and interesting, and is well supported by an evocative prose. The author is very good at world building, although I don’t appreciate such a pessimistic view of the future. In addition, the main character, Dechert, is not bad at all, despite some elements that tend to make it slip into a cliché.
But, apart from the completely wrong marketing choices, perhaps the only real problem with this book is the slow pace. You find yourself reading long scenes with long dialogues and reflections of the protagonist, in which something happens only in the last page and then they are interrupted at the end of the chapter (usually consisting of one or maximum two scenes) in order to induce the reader to read the next one (something that I find extremely irritating). In the first half of the book I think I have counted five events in all that carry on the story, and obviously the scenes are many more than five. I was often surprised to realise that I wanted the chapter to end, so that I could stop reading and move on to the other book I was reading in the same period. And this is not a good thing.
There is a slight acceleration in the second part, even if some flashbacks that add nothing to the story or really to the characterisation of the tormented protagonist (I had already understood what type of character he was) managed to break my concentration in reading and to make me decide to stop.
In short, I had the impression of reading a longer book than it actually is.
The climax, however, as I said before, is excellent. The identity of the villain was not difficult to understand, but the author had some great ideas on how to get the main characters out of trouble.
In the epilogue, unfortunately, the pace goes down again and the author once again gives in to the temptation to make use of too many explanations.

What saves everything, including my judgment, is the last page. Obviously I cannot mention anything about it, except that it gives a certain satisfaction.

Gunpowder Moon on Amazon.

Trunk Music - Michael Connelly

***** A perfect ending

After several months, I went back to reading the stories of Harry Bosch born from the pen of Michael Connelly and I did it with the fifth book in the series, which is now more than twenty years old.
This time Bosch has to solve the murder of a film producer who is found dead in the boot of his car. It looks like a typical mob execution, which is precisely called “Hard Music”, like the title of the book, but the reality will be much more complex than what appears obvious at the beginning of the investigation.
As always, Connelly shows us the ambiguous face of police investigations in Los Angeles and, in this case, even in a Las Vegas that seeks to clean up its image from the negative influence of the past domination of the Mob on the city. But there is still a boss that the police cannot wait to eliminate, Joey Marks, and there are links between him and the victim. But the solution to the crime could be elsewhere.
Here and there are a few coincidences, which allow the protagonist to carry on his work and avoid to be killed, but they aren’t so bad.
It was nice to see the Las Vegas of those times in the pages of this novel, the same that I saw with my own eyes a few years before its publication. When Bosch describes the Mirage’s lobby with the white tigers behind the armoured glass and the sharks in the aquarium, I found myself looking at the same things in wonder. This allowed me even more to identify myself with his point of view and to experience the story as if it were real.
Beyond the investigation, however, what I liked most about this book is the return of a character from the past of Bosch who has an important role in the story’s development and especially in the epilogue. Too bad that the personality and the point of view of Bosch himself is preponderant, making the character less three-dimensional than how they appeared in the other book in which they were previously seen. In general, Bosch gives minimal space to the other characters, invades the whole scene, tending to make all the others look like tools enslaved to the plot.
The ending is absolutely perfect, as he himself says, without the usual bitterness or uncertainty that characterised the previous books. In reading it, I thought that the author intended to conclude Bosch’s story here and that only later he decided to go ahead, perhaps at the insistence of his publisher.
For me, if I didn’t already own the next book, I could stop here and be completely satisfied. Certainly, I will wait again several months before continuing with the reading.
I recommend this book to all crime thrillers’ lovers, but to really appreciate it you have to read the previous four, since the heart of these novels is indisputably Bosch, of whom the author each time shows you some new aspect making you experience his evolution through his point of view.



Trunk Music on Amazon.

Other Kingdoms - Richard Matheson

**** Unusual but pleasant

What I like about Matheson is that every time in his books he manages to bring out something original that transcends genres, but at the same time each of them has in common with others a series of elements linked to the style, to the characteristics of the protagonists and to the total unpredictability of the stories, which eschew any cliché.
“Other Kingdoms” is a fable that mixes elements of fantasy, romance and history, and that does not develop or end as you would expect.
Among the elements that made me appreciate this novel is the colloquial and often ironic tone with which the young protagonist narrator addresses the reader. Between the two, there is a sort of complicity fuelled by the curiosity to read which other absurdity the former will invent on the next page.
In addition to this is the historical reconstruction, although limited by the point of view of the protagonist, who manages to take us to the trenches of the First World War and then to a village in England.
And then there are fantasy elements (in this case fairies and witches) that are mixed with reality.
Everything is put together with a narrative in the form of a report, which I had already seen in “Somewhere in Time”. Compared to the latter “Other Kingdoms” is less successful in the scope of the suspension of disbelief. Not even for a moment I forgot that I was reading an invented story, despite the fact that the protagonist repeated that it was all true. Indeed, precisely for this reason. But then I think it was what the author wanted, because he, already in old age, wrote this story in honour of his wife Ruth Ann (from whom the fairy creature Ruthana takes her name), as he says in the dedication. And as such, it must be considered.
I appreciate even more this author precisely because of this decision to write a book that he felt his own, rather than something that would have pleased the public. I only regret that now I will have one less book by him to read.


Other Kingdoms on Amazon.

Stormtrack - James Sutherland

*** A rushed story

Thinking back to the essential points of the plot, I realise that there is potential, yet I cannot say that the book has impressed me.
The plot is indeed linear. The first chapters only serve to present the protagonist, Ross Moran, but nothing important happens until he is sent to a space station and there he is offered a job on another space station called Boreas. Among advanced technologies that clash with others that are antiquated to say the least (the characters travel in Earth orbit, but use a typewriter!), an adventure unfolds in which the events are narrated in a very simplistic fashion. The way technology is presented is superficial and very weak pseudo-scientific explanations are used. It doesn’t seem to be just a matter of style, since the author suddenly becomes much more precise in speaking of meteorology (or at least he gives this feeling to a layman in this topic like me).
The events follow each other in a hurry, in a way that I would define improbable. Even the dialogues, at times, are not very convincing. The whole thing is stuffed with clichés, like the supervillain soldiers who don’t listen to reason, especially if they are women in charge.
I can not even say that I didn’t like the book at all. I liked the protagonist. It was nice to plunge into his mind, and his inner monologues are engaging. There are also some good action scenes. Nevertheless, the general feeling was that of excessive simplicity, as if it were the first version of a story that has not yet been fully developed. What a pity.


Stormtrack on Amazon.

Science fiction, self-publishing, AmazonCrossing and more. Interview on Origin podcast


A few weeks ago I was interviewed by Bryan Aiello on his podcast called “Origin: Stories on Creativity and now it is available for you to listen to it.
We had a very nice chat that lasted almost an hour and during which I had the chance to talk about many topics related to my books and my activity as an author.

I must say that it is a rare case of an interview done without any special preparation on my side. I didn’t know what Bryan was going to ask me so it was completely spontaneous and I think this made the interview more interesting. Well, except the times I asked him to repeat because I hadn’t understood. My listening skills in an audio-only conversation in English aren’t so good, because I rarely have the chance to practice, but in the end, it wasn’t such an issue during this interview, which I enjoyed very much.

As I said, the main topic of the interview was related to my books, especially the RedDesert series (notice that there are some minor spoilers), and my approach at writing them, but then we ended up talking about a lot more than this, including my thriller “The Mentor” and my experience (both the good and the bad part of it) with AmazonCrossing, which published this book in English in 2015 (I got my rights back at the end of 2017 and the book will be republished soon). Of course, we also talked about self-publishing, but also about science fiction and the book I’m currently writing. I even mentioned another Italian science fiction author who is quite popular in my country and whose books I really like, even if they have nothing to do with the kind of science fiction I write.

You’ll also notice that I laugh a lot!
Actually I really had fun doing this and I hope you’ll enjoy listening to it as well.


You can listen to the podcast on its website or right here from YouTube.



Once more, thanks to Bryan Aiello for having me on his podcast!

Jar City - Arnaldur Indriðason

***** A wet, dirty, bad Iceland

Officer Erlendur from the police in Reykjavík is investigating the murder of a lorry driver. It seems a trivial case of robbery attempt gone badly, but the investigations take him farther, in the past of the victim.
The image that the author gives of Iceland is disturbing and gloomy. In a dark and rainy autumn, Erlendur and his colleagues gather evidence, interrogate and dig, sometimes literally, until a story of rapes, suicides and deadly diseases emerges.
The same gloom is also present in the subplot involving Erlendur’s daughter, Eva Lind, and a girl who inexplicably disappears immediately after her wedding. Here we are dealing with drugs and abuse.
Immersed in this setting, which is anything but happy, the reader is captured by the story and tries to follow the reasoning of the protagonist in getting away with an extremely intricate case, one of those that in reality, if they were ever resolved, would take months if not years of investigation. Here the author is good at giving information in small pieces and, when the reader believes they have understood something, he distracts them with a twist. And, despite the great amount of details and the many names not easy to remember, you can still easily follow the story until its conclusion.
Here, if I have to find something negative in this book this is the ending, both the one of the case and the brief epilogue. The former is perhaps a bit too dramatic (I don’t explain why to avoid spoilers). The latter, in the way it is shown, is a little too hasty. It seems almost to read the sentences written at the end of a film telling what happened next to the characters, followed by the classic short scene after the credits.

A note: despite being defined a thriller on the cover, this book is actually a mystery.



Jar City on Amazon.

“Strangers to Superfans” by David Gaughran (or the evolution of self-publishing in the English-speaking market)

***** The reader’s journey


Having had the opportunity to read an ARC of this new marketing book for independent authors by David Gaughran, I thought to write a review that is a little different from the usual, which, in addition to talking about the book, could include some of my thoughts on how self-publishing has evolved in the English-speaking market and how such evolution, by its very nature, cannot currently affect smaller markets like the Italian one, for which I primarily write.

First of all, this book also confirms what I think of the author. Unlike others who publish books on self-publishing, Gaughran minimises the self-referential aspects, also bringing concrete examples of other authors and trying to take into consideration the problems of any author. Of course, this book is based on his experience, but not just as a self-publisher. In fact, later in the book we discover that he works as a consultant for another independent author (with completely different characteristics from his, like writing science fiction and publishing exclusively on Amazon), moreover he is constantly interested in receiving feedback from others, because always having new interesting content to be proposed in his newsletter is part of his strategy.

Another characteristic of his is that his books are not a schematic list of more or less known facts interspersed with attempts to motivate the other authors, in which lists, schemes, and figures that increase their length, and repetitions both in the same book that in other similar ones abound. His books are just text and are written in a discursive prose that makes them really “compelling”, without giving the impression that you are somehow fooled. He manages to develop the topics in a way that does not seem schematic at all (but of course there is a very precise outlining behind them), as if he is improvising He is concise, goes straight to the point and clearly says how things are (even when it comes to unpleasant things). For this reason his books are short, but certainly not because there is little information.

Because of this peculiarity in writing, perhaps the best way to make use of this book is take note of interesting passages while reading or perhaps put a bookmark on your Kindle and then come back later. Thus, the reader creates their personal scheme, which lists only those aspects that are useful to them, instead of having to adapt to the scheme and bulleted lists of others.

But let’s get to the content.
First of all, the title of the book: Strangers to Superfans. The book talks about this: how a stranger arrives at a book, decides to buy it, reads it (until the end, which is anything but obvious) and perhaps buys another one and/or decides to subscribe to a mailing list and/or talk to others about the book, i.e. becomes a superfan. The core of the book is not to explain how to make this happen, but to explain exactly how it happens, that is to say what the reader’s journey is and in which part of our potential readers’ journey there is a problem that can stop it.
The problem, according to Gaughran, is not discoverability, since anyone can “buy traffic” (direct advertising) to the product page of a book (he focuses mainly on Amazon), but send there the right traffic, namely to choose the right target, let them find the right welcome, the right book they want not only to buy, but also to start reading, finish reading (40% of readers abandons a book they’re reading) and induce them to do things after reading.
In fact, if we think about it, he says a whole series of things that we already know, but he does so in a way that makes us look at them from a new perspective and give all these a logical sense.

After describing the reader’s journey, he makes an analysis of the symptoms that allow us authors to understand in which phases of this journey we are mistaken.
Are we choosing a wrong advertising target? Are there any problems in the description, on the cover, in the price? Is there any problem inside the book? Or in the front or end matter?
Finally, he tries to explain us how to fix these problems. This of course is the shortest part, because he is forced to speak in general and, instead, each book is a case in itself, but still he manages to provide useful advice.
The most important one is to move backwards when fixing the problems that may block the reader’s journey: that is, starting from improving the book, then moving to the product page and finally arranging the advertisements we use to send potential readers to the book.

The basic question is that he takes for granted that we are able and willing to continually spend substantial sums in advertising, because otherwise we will never get to anything.
This is also the sad truth of the current situation. We can forget the striking cases like John Locke (do you remember him?) or more recently
Andy Weir (who is now published by a major publisher), who managed to sell so much only by writing so many books priced 99 cents (Locke) or exploiting the contacts created on his blog (Weir). These two, and others similar, have achieved success immediately, because they were among the first to do something that no one had ever done before. They were pioneers in a new market and they were thus able to make the most, almost entirely randomly, of the opportunities offered by the Amazon algorithm, which suggests new books to be bought to its customers.
Now to get high in the charts you have to spend a lot and keep doing it. If you do it wrong, you work at a loss. If you stop, sales collapse.

I fully realise that Gaughran is right, but also that this in most of our cases (mine and of most other authors I know) is not a viable route (because for example here in Italy as private individuals we cannot deduct those expenses nor can we think of founding a publishing company only for our books, because the costs would be too high, so even if we optimise the advertising it is already a utopia to avoid to work at a loss, not to mention the fact that maybe we cannot afford these costs at all) or simply there are no means to follow it (in the Italian market the only useful advertising tool is Facebook, which however is too general and not very efficient in profiling readers).
So what is reported in the book is useful almost exclusively for the English-speaking markets.

Specifically, Gaughran relies heavily on the use of Bookbub Ads (not to be confused with featured deals), which give much better results than Facebook ads and Amazon ads.
The latter are available only on the US market (of course only on Amazon), and are also the poorest in terms of results. And in fact he barely mentions them.
Those on Facebook are the only applicable to any market, including the Italian one, and it is a pity that they aren’t further explored in this book. But the point is that the author doesn’t do that precisely because he considers them to be not very effective.
Bookbub Ads instead can be used to reach any readers in USA, UK, Canada, Australia and even in India. In addition you can manually create links to any retailers or sites in general, choosing the combination country-link you prefer.

About the suggestions he gives, there are two aspects that I found interesting.
The first concerns books not unrolled in Kindle Unlimited (KU). According to Gaughran, the authors of these books don’t have to settle with Amazon, since they have no chance to climb the charts there. What matters is that at the end, adding all the sources of income, they reach an interesting total figure. For this purpose they can use Bookbub Ads directing them to smaller markets, in which there is less competition and above all there are few discounted offers (unlike what happens on Amazon), as, for example, Kobo or Apple in Australia.
The second concerns Amazon and books in KU (I remind you that to be part of it the e-book must be published exclusively on Amazon), which in fact earn good not directly through advertising, but through the wave of pages read that appear after about one week. In practice, according to him, those who are on KU must be very aggressive with advertising (spend even more money), but do it for only five days and then reap the rewards for the rest of the month. Then start again the following month, without ever stopping.

In this regard there is a half contradiction when he says that this system can be applied in part also with books not on KU, because they will earn so much more from Amazon anyway. Only that the latter don’t have the pages read, so there is the strong risk of a financial loss.
In fact, the topic is not deepened and for the non-KU only remains: the advice to make advertising on other stores and that to use the mailing list, by sending useful or interesting content to subscribers. This is what he does, but it becomes a bit difficult if you publish fiction. What should I write to readers? When should I find the time to do it? But, above all, are we sure that they care?
Moreover, if a reader is already in your mailing list, it means that he/she has completed his/her journey, so in reality this advice is not a solution to the initial problem.

In short, here is the idea I got about the whole topic.
If you have books on KU, spend a lot on advertising and use his suggestions to improve the reader’s journey.
If you don’t have books on KU, it’s a mess, unless you write non-fiction to an audience of readers looking for information, as Gaughran does.
Actually, he is also the author of several fiction books, but the fact that, like many other authors, he also publishes non-fiction and now he is even a consultant for another author highlights how difficult it is to have sufficient results exclusively with fiction, unless you offer a certain type of product (a series in certain genres, for instance) and your books are on KU (at least until you get a huge number of subscribers in your mailing list).

In any case my opinion on this book is very positive (hence the five stars), because Gaughran is honest, he doesn’t promise magic formulas and clearly says that there is so much work to do and that it isn’t at all so easy to do it. Moreover, the book actually talks about what is promised in the title, neither more nor less. And finally it’s well done, from every point of view, and very well written.
Its usefulness to improve the sales of a book is limited to the author who publishes in the English-speaking market (and preferably exclusively on Amazon), but it is certainly a very interesting tool to understand how an unknown reader becomes a fan and identify the weaknesses in your editorial products that put their journey at risk, even if you publish in a different market.
Unfortunately discoverability remains for us Italians (and authors in non-English markets) still the biggest problem, since buying traffic is not so simple, but we have the advantage that the digital publishing market in our country is still small enough to allow us to use alternative ways to let our books being discovered. It is easier to get out of the invisibility. A small market, however, also means that the return in income tends to be equally limited.
At the same time it must be considered that the phenomenon of KU also in Italy has completely cannibalised the charts and algorithms of Amazon, excluding therefore the titles that aren’t sold exclusively on this store. These have almost no chance of reaching the top of the popularity charts (which are more important than those of the bestsellers) of the most popular and crowded genres, or of benefiting, if not for very short periods, from the algorithm that suggests books to readers and that, in the past years, led to numerous sensational cases of success of which the authors themselves weren’t able to identify the causes.



New requirement for Customer Review eligibility on Amazon


As you may have noticed, I love writing reviews of all (or almost all) books I read. The book reviews published on this blog are also submitted on Goodreads, Anobii (another social network for readers) and several Amazon stores, namely the US, UK, CA, AU, NL and of course IT stores.

At the end of the past week I published my review of “Stardance” by Spider & Jeanne Robinson on this blog and on my Italian blog (an Italian version of it). Then, as usual, I started submitting the same reviews on my Amazon account on the above-mentioned stores. Everything went well on Amazon IT, where I do most of my purchases (being Italian), and on Amazon US, where my Kindle e-readers are registered, but when I tried to submit the same review on Amazon UK, I received this notice:

Sorry, we’ve experienced a problem. Please submit your review again

Puzzled, I tried again, but I got the same message. So I tried to submit my review on the DE store, and again the same notice. At this point I tried to review a verified purchase (sometimes I purchase items on Amazon UK and DE), but I got this error again.

I was worried there was something wrong with my account, though I started to suppose that the problem (which wasn’t there on 4 April, the date of my last review on the UK store) was related to the age of my purchases.
I turned to the customer support and my supposition revealed to be right.

This is what I got as reply.


We had changes to our purchase requirement recently. To write a Customer Review, you must have used your account to make at least £40 in purchases on Amazon.co.uk in the past 12 months. Once your order has dispatched, you’ll be able to write your first customer review (Promotional discounts don’t count toward the £40 minimum).

You can read the new eligibility requirement here.

Since I’m unable to submit a review on the other stores, I supposed that the requirements have changed (almost) everywhere only with a different amount and again I was right. It’s $50 on the US store (see here) and €50 on the DE and IT store.

What are your thoughts?

I think that forcing customers to spend £40 (or €/$50) every single year in order to be eligible to write a review, even on old verified purchases, is just a cheap and useless attempt from Amazon to avoid seriously addressing the issue of fake and paid reviews.

You know, I’m an Amazon customer since 1998 (20 years!), I spent so much money on four different stores (US, DE, UK and IT), I wrote hundreds of legitimate reviews, and now I have to pay a kind of “annual fee”, on each store (that’s the worst part!), to be allowed to submit more reviews.
I really have no more words to describe this. It’s just crazy.